What is upGrad?
upGrad is an education company, started in 2015, upscaling professional career success with a broad range of programs collaborated with universities and industry partners. upGrad makes quality education accessible through their online platform across the globe, and easily accessible to every learner.
upGrad covers courses in marketing, management, technology, data science, artificial intelligence, cloud computing, etc.
upGrad SEO Case Study – Current SEO Stats
Let’s understand upGrad SEO Case Study in depth by Vivek ChhimPa.
According to Semrush, upGrad March 2024 Trafic Stats, the website received 2.38 Million organic traffic, with an Authority Score of 59, which makes this a high authority website.
upGrad websites rank at 36,733 globally, while in India it ranks at 3,665.
upGrad website is attractive and crystal clear with the right content on each page. Their main point is to enhance today’s educational skills among the youth and professionals, who want to develop their career to the next level.
upGrad Backlinks Stats
As per Semrush, the total referring domains are 17.3k, enforcing 2.4 Million backlinks on these referring domains, this leads to massive ranking and relevant traffic to this main domain.
From the above, 53 percent of backlinks are relevant to this business and directly influence the overall ranking.
Link Attributes
Understanding backlinks attribution is a very important part of the SEO breakdown process, so, here are the upGrad link attributes;
- Dofollow – 2.3Million
- Nofollow – 129k
- Sponsored – 806
- UGC – 292
From the above analysis, 95 percent of backlinks are do-follow, which shows upGrad website has strong link juice, in an effective funnel.
Rest is no follow, which is very low, as per do follow links, so these will not be adding direct value to domain authority.
upGrad Traffic Analysis
Here, we are going to explain the traffic breakdown and the sources of the upGrad website.
upGrad Top Organic Keywords
upGrad website has 412.6k organic keywords, distributed from ranking 1 to 150 mostly, and is the result of well-optimized content with a well-optimized keyword research strategy.
Look at this, upGrad keyword distribution looks alike;
Organic Keyword Trend
upGard started work on content marketing and search engine optimization in February 2020, at that time, they had only 595 keywords in the top 3.
From February 2020 to March 2024, they had 4289 keywords in the top 3 searches and drove most of the organic traffic from these branded and non-branded keywords.
upGrad Traffic by Country Analysis
First, look at this screenshot, with organic keywords ranked in different countries, adding to overall organic traffic contribution.
Let’s breakdown for India only;
Upgrad recipes its high organic traffic from India, with 116 keywords, and the whole organic traffic of these keywords is 831.7k, with the total distribution of branded and non-branded traffic.
57 percent of the organic traffic comes from mobile devices here.
Traffic Sources
Here is the total breakdown of traffic sources of upGrad website, as follows:
The highest traffic is from direct Google searches, 48% of the total. Alongwith this, 2.79 percent is from youtube also. So, we must leverage the power of video optimization for search engines, to boost traffic to our websites.
Home Page Traffic
The home page is the exterior for any brand, and this needs regular footfall or clicks in digital marketing, As in upGrad home page, receives 148k organic traffic, from the 3.2k keywords with 844k backlinks support. This is much enough to make a website home page worthy and authoritative.
FAQ Section
upGrad has a highly rich FAQ section ion their most of their blogs, with very clear questions and answers related to that blog topic, to solve the user problem on the same page. This approach is very exclusive to drive more and more traffic from rich snippets and people also ask in Google searches.
As, they also implemented FAQ schema in their websites with better internal linking opportunities, to make the topic clusters.
My Key Takeaways
Here, are a few key takeaways, to focus on in upGrad SEO Case Study, are the followings:
- UpGrad implemented SEO strategy very effectively, with on-page and off metrics including technical ones.
- Their content optimization and content curation are well-defined, concise, and to the point of user experiences.
- This website is well-optimized for mobile devices, resulting in most of the traffic coming from mobile device users.
- Their off-page strategy is out of mind, with 95 percent of do-follow links.
- They also spend on paid media, to stay in awareness, and get more enrollments.
As a seasons SEO expert, you must focus on these key takeaways, to modify your SEO strategy for your clients or businesses to strengthen your organic game.
Last Words
SEO is an interesting and long-run game for an educational website. If implemented strategically, then it will be a game changer for your business or brand. Focus more on quality content with search intent to solve the user’s doubts as soon as possible, in a very clear and crisp way, to stay ahead of the game.
As we analyzed in this upGrad SEO Case Study, upGrad does the same, as they write quality content on solving problems, that students and professionals doubt about career counseling, acadme3cis, etc. Alongwith this, they master the backlinks game, with a mobile-friendly and user-friendly website presence to gain this massive result through SEO.
Wants to Skyrocket Your Brand with SEO
Suppose you are an educational institute, academy, school, university, or college, and looking for the best SEO agency for educational SEO. In that case, you can choose “Vivek ChhimPa”, one of the best SEO experts in India, with a curated and experienced 360 marketing team, who helps to build your brand authority and trustworthiness in today’s digital world.
