After the COVID pandemic, the digital marketing scenario has changed to 360. Most businesses switched online and started creating their online presence to increase visibility and sales. So, this rise in digital marketing has taken a sudden turn and is still going beyond to make more changes by 2040.
Any brand or business, start building its online presence, regardless of the size of the company or members. As digital marketing is changing very rapidly, as a digital marketer, you must understand the digital world, its evolution, digital marketing key channels, etc. so, here we are going to all these concepts, in easy to understand way.
This is the second module of our Free Digital Marketing Course by Vivek ChhimPa.
2.1 Understanding the Digital Landscape
A digital landscape is an exclusive name for social networks, emails, websites, mobile devices, laptops, etc.; all these help any brand or business sell their products or services online.
So, in today’s digital marketing landscape, you must understand these first;
- How Algorithms Works,
- Analyze Your Client’s Behavior and Their Habits,
- How an Industry Works,
- Sales Pattern and Psychology
- Innovation and Growth Scale
- And Much More.
Recent stats show that businesses spend on average 30% of their total marketing budgets on digital marketing campaigns, and this is going to increase, as the demand for digital marketing for businesses or brands increases day by day and more and more businesses come into today’s competitive digital existence.
These digital marketing routes include SEO, SMM, email marketing, FB or Google ads, etc.
Developing a Digital Landscape Scenario
As we discussed digital landscape is increasing day by day. So, for your business, it needs to be well optimized. So, here is a few key points, to be considered while developing a digital landscape scenario, are the following:
- Plan a Well Define Strategy
A well-defined strategy includes a clear vision, roadmap, and current assessments of business or profiles. These all must be included with competitive analysis to make an oriented strategy.
- Selection of Technology
Afterthat, it goes with which types of technology or methods you choose to implement. So, understanding ICP, and their presence is very important with the selection of suitable technologies.
- Data Flow
The technology, you selected must have proper system integration for smooth data streamlining, to execute operational or managerial parts effectively.
- Optimization and Revision
Last but, not least, optimization is based on the real-time outcome. As what we received from the above strategy, with the reference from proper analysis, user feedback, or client testimonials. If needed, revised or further optimization will be implemented.
Current Digital Marketing Scenario
After the COVID breakdown, the digital marketing field has boomed more rapidly, than any other. The emergence of Artificial intelligence is one of the common examples. So, here is a list of a few digital marketing trends, are:
- Metaverse
- Voice Search
- Video Marketing
- Personalization
- Artificial Inteligence
- E-commerce Marketing
- Personalized Marketing
- User Generated Content
- Search Engine Optimization
Example of Digital Landscape
Just imagine an e-commerce online store with a website, social presence, and influencer marketing. First, of all, they understand how the audience reacts to their landing pages or on social posts. This data now gives you a brief about your customer’s persona, and their interests, or we can easily understand their pain points.
Now, as a digital marketer, you must go with a well-defined digital marketing strategy based on the above data to perform the best and get the maximum of what you invested.
If you want to become a top-notch digital marketing expert in Haryana, India, or the world, then you must experiment, learn, implement, analyze, and re-evaluation, then implementation.
Hence, the digital marketing landscape is very important for any business to stay innovative and exclusive, and a very dynamic one.
