About Project
It’s a brand built with love, passion, and the goal of making women feel amazing in their own skin. What started as a dream to create stylish and comfortable clothing has grown into something truly special, a family of sub-brands designed to meet the everyday needs of modern women like you.
Basically, it’s an ethnic wear brand specializing in comfortable maternity loungewear and kids’ ethnic loungewear, with other clothing products also. Despite offering unique products, the brand faced challenges ranking high in search results for key keywords like “maternity loungewear,” “kids ethnic wear,” and related terms.
Initial Situation
- The website was not ranking on the first page for primary keywords.
- Organic traffic was negligible (around 0-10 visits per day).
- High competition from established brands.
- Limited optimized content and technical SEO issues.
Strategy & Implementation
Step 1: Website Audit & Competitor Research
- Conducted a detailed website audit to identify technical SEO issues: slow load times, broken links, and poor mobile responsiveness.
- Analyzed the top competitors’ ranking for maternity and kids’ ethnic wear-related keywords.
- Identified gaps in content, product descriptions, and backlink profiles.
Step 2: SEO Optimization & Content Strategy
- Researched high-volume, low-competition keywords related to maternity and kids’ ethnic loungewear.
- Optimized website structure for better crawlability.
- Improved site speed via image compression and caching.
- Improved mobile responsiveness.
- Created clear, keyword-rich URLs and meta tags.
- Developed targeted, SEO-optimized product descriptions emphasizing comfort, style, and suitability for maternity and kids.
Step 3: Content Development
- Launched a blog section with articles like “Top 10 Maternity Loungewear Ideas,” “Comfortable Ethnic Wear for Kids,” and styling tips, how-to guides for females, kids, and much more.
- Included FAQs targeting long-tail keywords.
- Added customer reviews and testimonials with keywords.
Step 4: Link Building & Outreach
- Reached out to parenting and maternity bloggers for collaborations.
- Guest posts on fashion and lifestyle platforms.
- Built backlinks from relevant niche sites.
Step 5: Results
Progress Timeline (Over 3 Months):
| Metric | Before | After (3 Months) | % Improvement |
| Daily Clicks (Organic) | 0 | 100+ | +900% |
| Monthly Organic Traffic | 300+ | 3000+ | +900% |
| Keyword Rankings (Top 3) | 0 | 25+ | initial to improved) |
| Average Position for Main Keywords | Not ranking | Average Top 5 | Increased Traffic & Sales |
Key Highlights
- Achieved over 100 clicks per day from organic search.
- Monthly organic traffic increased from approximately 300 visits to 3,000+.
- Sales directly attributed to organic traffic grew proportionally, with an approximate 8x increase in monthly sales within 3 months organically.
- Bounce rate decreased from 55% to around 40%, indicating better engagement.
Last Words
By conducting a comprehensive website audit, optimizing technical SEO, creating targeted, keyword-rich content, and building quality backlinks, we successfully scaled from almost no organic visibility to over 00 daily clicks, transforming their online presence. This organic growth translated into a significant boost in monthly traffic and sales, and built this brand as a competitive player in maternity and kids’ ethnic wear.
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Note:
- Real-time results may vary, as these are the statistics when we were working on this project, an agency in collaboration mode.
- It is performed under the guidance of Team Define Socially and 8 Figure Media, subject to them.
