Digital marketing is very effective in building your online presence and getting more sales and traffic in the best budget. As digital marketing is an ever-growing field, where many digital marketing trends, or updates, are in full swing. Along with these, many digital marketing myths take place in today’s digital world. Sometimes these digital marketing myths lead to misinformation and go in different directions and perceptions.
If you are a new marketer, then these can easily substitute your mindset, so these myths must be debunked as soon as possible.
Here, Your Digital Marketing Trainer – Vivek ChhimPa is going to discuss the 11 most common digital marketing myths and talk about their concerns.
What are Digital Marketing Myths?
Digital marketing myths are the misconceptions, beliefs, or mindsets about digital marketing, but in reality, these do not exist or are not pieces of true information. These marketing myths will lead to bad marketing strategies with wastage of resources and time and will lead to missing opportunities for your business.
As a digital marketer, you must know these marketing myths and their truth.
Digital Marketing myths have three views, which are the following:
1. Client – needs digital marketing for their brand and business for promotion,
2. Digital Marketing Personnel – who perform and track all these marketing campaigns, monitor them, and utilize them for the best ROI;(Return on Investment).
3. Students – who are learning or going to learn digital marketing.
These 3 have different concerns and beliefs based on their learning and experience. So, these marketing myths must be accepted as soon as possible in the right way, otherwise, these beliefs will stay forever and will ruin your marketing journey.
Let’s Discuss, the 11 most common digital marketing myths are:
SEO is One Time Effort
SEO is a one effort is a misconception about marketing but it’s not true.
Once a website is optimized, it starts getting traffic and leads organically, and now you think your job is done, this will cost you in lacking leads or decreased traffic or loss in your SERP ranking.
However, SEO is an ongoing process, and as many algorithms update, the level of competition increases or decreases timely, and ranking fluctuates.
If you are an SEO person, then you need to work actively on the website, or a business owner then you must take care of keeping those ranks at the top with respect to the latest updates.
Personalization is Creepy
Many non-marketing people think about why you are posting your personal stories or personal updates on different social platforms.
But, on the point of business growth, and authority, these personalized experiences and learning are appreciated and will lead your business to a higher level.
That is because, being a human being, we all have connected emotions and reflected via your content and make them feel relatable.
So, storytelling is a very important aspect of digital marketing and a digital marketing trend.
More Traffic = More Success
If your website receives higher traffic, then this does not guarantee you success or a pipeline of lead generation.
It all depends on the user’s search intent; whether he or she visited your website for information only or to purchase something from your website, or just wanted to visit only.
If you target traffic visits to your website, then I would say you get more sales and a targeted audience.
SEO is Dead
It does not matter, how big or small is your business, Search Engine Optimization must be done, to stay at the top of different search engines.
An SEO person must know the ABC of SEO and the conceptual things about SEO.
Let’s discuss;
SEO works until content is created and distributed across the internet. Google also launches its search engine updates and algorithms to keep the content user-friendly and avoid bad practices.
Along with this, organic reach is also not dead, as it gives you long-term traffic and sales organically.
Hence, search engine optimization is very important to build brand awareness, and trustworthiness, drive organic traffic, and show your expertise in your industry or field.
Digital Marketing is a Quick Rich Scheme
Digital marketing like other career skills, is not a money-making scheme. It takes time and effort to make it a career and become financially independent.
If you want to earn money through digital marketing, then you need to learn it and practice it regularly to enhance your skills and expertise.
Your consistent efforts are very appreciated in the digital world.
Your income will grow over time and based on efforts and results, so it depends on your skillset, efforts, and consistency.
Just having a Website Makes Your Branding Automatically
Having a website for your business is the first step only and your business needs to build its presence digitally by actively participating on your website and socials.
A website is your digital asset for your business.
Your website must be well optimized with the best SEO and content strategy implemented, otherwise, your website will lost in the ocean of the internet.
You can showcase your products, services, courses, etc on your website easily. Anyone can visit your website and purchase them directly front here; it works like your digital store.
Along with this, your social signals and off-page activities also build your brand authority and domain authority.
Hence, having a website is not enough, you need to work consistently on your business domain to stay ahead of the market.
Digital Marketing is a Saturated Field
No, digital marketing is a very vast field and does not get easily saturated, because a lot of new technologies and updates are arriving rapidly with their marketing trends or styles.
Depending on your skills and expertise lead to your costing to the company or freelancing journey.
From vivek chhimpa’s leaving, the right time to learn digital marketing was 10 years ago or now, because digital marketing comes with practical skills or in-demand skills in today’s society. So what are you waiting for, just go and learn digital marketing by Vivek ChhimPa. He is one of the best digital marketing trainers in Hisar.
Digital Marketing is a Technical Field
No, digital marketing is a skill-based field, you do not need to be a technical expert to build your career in digital marketing.
You just need basic technical needs, like website backend knowledge or basic coding knowledge.
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Negative Reviews Are Bad for Online Business
Many business owners or digital marketers remove negative feedback immediately and become very happy to manage that brand’s online reputation.
But, these negative reviews are the mirror for your business, and here you need to work on these, to fix them as soon as possible; not review here – the problem mentioned in those reviews.
You can reply politely and address their concerns as soon as possible and negative comments are good, rather than no comments, as your business gets noticed.
So, bad or negative comments must be taken for education purposes, as they told so much about your brand and need action on the same.
Digital Marketing is Expensive
The most common belief among many people is that digital marketing is very expensive.
Digital marketing is very cost-effective. Every digital marketing campaign has a different cost level, based on the level of your business and your investment.
You can learn from YouTube, free courses, etc. So it is the biggest marketing myth debunked today. You can also learn digital marketing from Vivek ChhimPa at a very affordable cost.
Email Marketing is Spammy
Sometimes, it becomes spammy, when only marketing is done via email marketing.
As a digital marketer, you must be aware of these and take care of your audience to feed them with right content with the right strategy.
Email marketing is the best way to build healthy relationships with your audience by directly dropping in their Gmail inbox feed which will lead to lead conversion easily.
You can start with a newsletter to collect emails from your potential audience and then target them based on their interest or demand.
According to a few statistics; there will be 4.6 billion email users in 2023 and about 60% of users check their mail in the morning mostly.
Last Words
These are the 11 Digital Marketing Myths, that needed to be corrected. I did that, if you are a business owner, digital marketer, or an individual, you must take care of these common myths about digital marketing and be aware of your surroundings, if needed.
If there are any other myths about digital marketing from your side, then the comment section is for you.
Wants to learn Digital Marketing
If you want to learn digital marketing, then you are at the right place.
Vivek ChhimPa will be your best digital marketing trainer in India, he teaches you like your friend is teaching you with live projects and providing the best theoretical knowledge.
So, what are you waiting for? Let’s book your discovery spot with Vivek ChhimPa.
Disclaimer
The above article is based on the author’s learning, experience, and expertise. If you are going to use any of this, then proper attribution and citation are needed.
If any external linking is found in this article, here, the author is not responsible for that source, if any change is seen now or later.
